BingX Continues as Official Principal Partner of Chelsea FC for the 2026/27 Season

Chelsea Football Club and BingX, a leading global cryptocurrency exchange and Web3 AI company, today announced the continuation of their groundbreaking multi-year partnership. BingX will extend its role as the Club’s Official Principal Partner for the 2026/27 Premier League season and beyond, building on a collaboration that has already delivered significant value to fans, traders, and both organisations since its inception in January 2024.

Originally launched as Official Sleeve Partner for the men’s team playing kits in the latter part of the 2023/24 season, the partnership evolved into Official Men’s Training Wear Partner for the 2024/25 and 2025/26 campaigns. Under the shared “Trained on Greatness” philosophy, BingX has been embedded in the Club’s high-performance culture at Cobham, powering innovative activations that connect the discipline of elite football with the precision of AI-driven trading.

The 2026/27 season will see BingX maintain prominent visibility across Chelsea FC’s men’s training kits, global digital platforms, and fan experiences. The partnership will expand fan engagement opportunities, including exclusive Match Day Xperiences, AI-powered trading tools tailored for Chelsea supporters, and co-branded content that highlights the parallels between on-pitch excellence and smart financial decision-making in crypto markets.

Todd Kline, President of Commercial at Chelsea FC, said: “Our partnership with BingX has been a tremendous success since day one. From the training ground to the global stage, BingX has brought fresh energy, innovation, and a genuine commitment to excellence that perfectly aligns with Chelsea’s values. We are thrilled to continue this collaboration into the 2026/27 season and beyond, delivering unique value to our fans worldwide while pushing the boundaries of what a modern partnership can achieve.”

Vivien Lin, Chief Product Officer at BingX, commented: “Extending our role as Official Principal Partner of Chelsea FC is a natural next step in our journey. What began as BingX’s first step into sports sponsorship has grown into a powerful platform for showcasing how AI and Web3 technology can empower individuals to perform at their best – whether on the pitch or in the trading arena. We remain fully committed to ‘Trained on Greatness’ and look forward to creating even more unforgettable moments for Chelsea fans and BingX users alike in the seasons ahead.”

The announcement underscores both organisations’ long-term vision: Chelsea FC continues to strengthen its position as a forward-thinking global sports brand, while BingX leverages the partnership to drive mainstream adoption of cryptocurrency and AI-powered trading tools among millions of football fans.