Chelsea forward João Pedro has revealed that he has taken steps to trademark his signature goal celebration, adding a business dimension to his growing profile both on and off the pitch.
The Brazilian striker has developed a recognisable celebration in which he covers part of his face with one hand while making a thumbs-down gesture with the other. The unique routine has become part of his identity whenever he finds the back of the net.
João Pedro has enjoyed an impressive start to the Premier League campaign, scoring five goals in his first six appearances, according to the figures provided. His attacking contributions have strengthened his position as Chelsea’s preferred centre-forward under manager Xabi Alonso.
Beyond his performances on the pitch, the 25-year-old is also taking steps to establish his personal brand. The Chelsea No. 9 has reportedly moved to trademark the name ‘JP9’, a label that connects his initials with his shirt number.
The former Watford and Brighton forward shared the development on LinkedIn, highlighting his interest in protecting the identity he is building around his football career.
For João Pedro, the move represents an opportunity to turn a familiar celebration and his shirt number into recognisable elements of his personal brand. Modern footballers increasingly explore opportunities beyond the game itself, using their public profiles to build businesses and protect their identities.
With his goals helping Chelsea maintain a strong position in the league, the Brazilian will be hoping to continue delivering on the pitch while his personal brand grows off it.
His ‘JP9’ identity could become an increasingly familiar name among Chelsea supporters if he maintains his current scoring form throughout the season.
Chelsea fans, what do you think? Is João Pedro building the identity of a future Stamford Bridge legend with his goals and signature celebration?